At the end of the Lecture One slides sat a question,Â â€˜Could you give me a decent academic argument for howÂ internet-based technological convergence has forever changed business?â€™.Â And I pointed you towards two influential figures â€“Â Philip EvansÂ andÂ DonÂ Tapscott. There are two lectures below. Delivered by Evans andÂ Tapscott. Both put technologyâ€™s impact on business at the forefront. I also give you a third. Delivered byÂ SethÂ Godin.Â Your role for this week is to check out all three lectures before we meet and and begin to craft your own opinion on them. When you do this also keep in mind your second (but first major) assignment -Â ‘This Is Where I Stand’Â – is anything here useful to you – does anything here align itself with your version of the truth?
The first lecture delivered byclick here to watch on the TED website). The blurb on the TED site associated with this talk is as follows, â€˜What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy â€” and explains why he thinks they are essentially invalid.â€™Â I think you should watch this or read the transcript because of the insight Evans offers on the two huge influences technology (in particular the ) has had business strategy, reduced communication costs and reduced transaction costs. And importantly, his idea that the two predominant ideas inherent in business strategy, specifically that of â€˜increasing returnsâ€™ (Henderson) and that of the â€˜value chainâ€™ (Porter) are now largely being invalidated and what used to be a vertically integrated process is now becoming a horizontal one. Evans uses the demise of the Encyclopedia business model and the rise of as one pertinent example concludes by offering a call to action â€“ specifically â€˜we need to work out how to accommodate collaborationÂ and competition simultaneously’Â â€“ a philosophical and pragmatic ideal that becomes increasingly common the more you read into this area.Philip Evans is titled, â€˜How data will transform businessâ€™Â (any dramas with the video embed, just
Could you combine Evans and Tapscottâ€™s thinking in a short two toÂ three sentence argument for how internet-based technologicalÂ convergence has forever changed businessÂ / humanity â€¦
The second lecture delivered byÂ DonÂ TapscottÂ is titled,Â â€˜Four Principles for the Open Worldâ€™Â (any dramas with vide embed, justÂ click here to watch on the TED website). The blurb on the TED site associated with this talk is as follows,Â â€˜The recent generations have been bathed in connecting technology from birth, says futurist DonÂ Tapscott, and as a result the world is transforming into one that is far more open and transparent. In this inspiring talk, he lists the four core principles that show how this open world can be a far better place. DonÂ TapscottÂ can see the future coming and works to identify the new concepts we need to understand in a world transformed by the Internet.â€™Â I think you should watch this because the optimistic viewpoint Don has on technology and the manner in which it can radically open up and enhance business practice, often via unexpected means, is fantastic. I enjoy his angle. Primarily as it is not a standpoint business has historically been quick to embrace and implement and more often than not this is through a fear of losing control. Don focuses on technologyâ€™s impact on the concept of â€˜opennessâ€™ and walks you through four things he believes give the concept of openness meaning â€“ specifically collaboration, transparency, sharing, and empowerment. Listen closely for the Gold Mine story Don narrates for a powerful example of openness in action. This is one of myÂ favouriteÂ TED talks on the potential of technology and in particular the Internet to positively transform business.
“The internet as a noun has become the internet as a verb. It has become a set of conversations. An era in which user-generated content and social networks became the dominant phenomenon”
“There is no more powerful force to change every institution than the first generation of digital natives. The world, including business, will hinge on a new set of principles”
The third lecture is delivered byÂ SethÂ GodinÂ is titled,Â ‘How to get your ideas to spread’Â Â (any dramas with the video embed, justÂ click here to watch on the TED website). The blurb on the TED site associated with this talk is as follows,Â Â ‘In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru SethÂ GodinÂ spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.’Â I think you should watch SethÂ Godin’s lecture because it is a great example of a powerful presentation for a start. Further,Â Godinâ€™sÂ message on marketing ideas is also powerful. And pragmatic. It could potentially become a component of your overall philosophy on technology, humanity, and business – specifically, it could become one component of your efforts to overcome the invisibility and anonymity generated by the churn and burn nature of a technologically converged world – where a userâ€™s latest status update, 140 character tweet,Â blogÂ post or uploaded video, is consumed, discarded, and forgotten within 24 hours. A potential way around the issues associated with a virtual world more often than not comprised of relentless and unimportant noise.
“The issue here is that consumers today have way more choice than they used to, and way less time. And in a world whereÂ [consumers] have too many choices and too little time, the obvious thing to do is ignoreÂ stuff”
â€œThe thing that is going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, isÂ â€¦ is it remarkable”
Where does the real digital revolution lie guys …