Just To Keep You Thinking

“There is no more powerful force to change every institution than the first generation of digital natives. The world, including business, will hinge on a new set of principles” Don Tapscott

“The internet as a noun has become the internet as a verb. It has become a set of conversations. An era in which user-generated content and social networks became the dominant phenomenon” Philip Evans

“The self as we once knew it no longer exists, and I think that an abstract, digital universe has become part of our identity” Abha Dawesar


“Technology is the seventh kingdom of life. And we have a moral obligation to invent technology so that every person on the globe has the potential to realize their true difference” Kevin Kelly

“If you don’t treat humans as special, if you don’t create some special zones for humans – especially when you are designing [or integrating] technology – you’ll end up dehumanizing the world. And what we have done in the last decade is give information [and data] more rights than are given to people” Jaron Lanier

“The greatest task before civilisation at present is to make machines what they ought to be, the slaves, instead of the masters of men” Havelock Elis

1220HSL | Brief Breakdown Of Don Tapscott
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13 Jul Brief Breakdown Of Don Tapscott

Hi Guys. And again as promised, below is a brief breakdown of Don Tapscott’s TED talk. Same deal here – a PDF version of this breakdown has been added to the Lecture Two content area as well.

Don Tapscott – Four Principles For The Open World. 


The focus is on ‘openess’ – which denotes opportunity and possibilities. Technology is opening up the world.

“There is no more powerful force to change every institution than the first generation of digital natives”

“The world, including business, will hinge on a new set of principles”


  • Collaboration – the boundaries of and between organisations are becoming more porous and fluid and open. One example of this would the Rob McEwen gold mine story. “He [McEwen] helped us understand that social media’s becoming social production. A profound change in the achitecture of our orgnisations, and how we orchestrate capability to innovate, to create goods and services, to engage with the rest of the world”.
  • Transparency – the communication of pertinent information to stakeholders of organisations, employees, customers, business partners, shareholders etc. Institution’s are “becoming naked”. Remember this, “you need to have good value, because value is evidenced like never before” and this, “if you say you have good products, they better be good”. 
  • Sharing – sharing is about giving up assets (intellectual property and data etc). And Tapscott gives quite a few examples – McEwen and IBM. Another would be Tesla recently giving away their patents. So too would be Berners-Lee talking CERN into making the source code for the world wide web publicly available.
  • Empowerment – decentralization of knowledge and intelligence (remembering that knowledge and intelligence equals power). Such decentralization creates freedom. It upends the concept of control. Think uprising. Think revolution. Think business and social media. And remember Tapscott also linking to Evans here. “… just as the internet drops transaction and collaboration costs in business and government, it also drops the cost of dissent, of rebellion, and even insurrection in ways that people do not yet fully understand”.

An epic quote from Tapscott. And a strong link to both Philip Evans (“the internet as a noun is now the internet as a verb”) and David Chalemers (The ‘Extended Mind Thesis’, in particular the idea that Google is now a part of your mind) …

“The printing press gave us access to the written word. The internet enables each of us to be a producer. The printing press gave us access to recorded knowledge. The internet gives us access, not just to information and knowledge, but to the intelligence contained in the crania of other people on a global basis”.


Yeah. Hope it helps guys. Talk soon. Jason.

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